about aag

About the Arroyo
Advisory Group


The City Manager and the General Manager of the Rose Bowl Stadium selected an advisory group of Pasadena leaders who share:  a passion for the Arroyo Seco, financial acumen, and who are well-versed in the history and values of Pasadena.

The AAG was responsible for:

  • articulating a single vision statement to serve as a touchstone for the effort

  • engaging with, and receiving public input from the Pasadena community about the effort

  • exploring sustainable means of funding for the Arroyo

  • identifying a project or projects that capture the community's interest and further the vision

Click here to view the Final Report, including recommendations, made by the AAG.


Final Report